As soon as the mag woman begs ‘come hither,’ the (female) audience yawns

As soon as the mag woman begs ‘come hither,’ the (female) audience yawns

GAINESVILLE, Fla. — For female mag visitors, intercourse doesn’t sell a great deal since it — bores.

Therefore conclude three University of Florida marketing teachers in a study that is new gauged young women’s emotional responses to adverts featuring gorgeous women from Vogue, Allure along with other women’s mags.

The hotter the attire that is model’s appearance, the greater it left the ladies, well, cold, state UF’s Robyn Goodman, Jon Morris and John Sutherland. Just exactly exactly What the 100-plus women that are college-age within the research discovered a lot more attractive than provocative intercourse kittens had been normal, pretty-in-an-everyday-way kinds, a appearance the researchers describe as nutritious. Continue reading